John Rhys Plumlee Inks New NIL Deal

August 11, 2023

Athlete Studio


John Rhys Plumlee, quarterback and center fielder for the UCF Knights, is quickly becoming the face of UCF athletics. With his impressive skills both on and off the field, Plumlee has recently signed his first NIL deal with Carl Black Auto Orlando, an Orlando-based business.

As part of this exciting partnership, Plumlee will be promoting the Chevrolet, Buick, and GMC dealership throughout the upcoming season. This is a significant step in Plumlee's NIL career, and it perfectly aligns with the potential NIL opportunities that Orlando has to offer.

In addition to his endorsement deal, Plumlee was also presented with the keys to a brand new Chevrolet truck, further solidifying his relationship with Carl Black Auto Orlando. With UCF's imminent move to the Big 12, expectations for Plumlee and the Knights are soaring.

As one of the top returning quarterbacks in college football, Plumlee's dual-threat capabilities have already proven to dominant. In his first year as the starter, he led UCF to an impressive 9-5 record and showcased his exceptional rushing abilities by amassing 861 yards and 11 touchdowns.

Plumlee's passion for trucks and his genuine connection with Carl Black Auto Orlando make this partnership even more special. "I'm a big truck guy, so to be able to partner with the best in the biz in Carl Black, I just couldn't be more grateful for the opportunity," Plumlee expressed. "Especially since they're the type of people whose values really align with mine. Like I sat in Omar's [Rodriguez] office, and we just talked about life for three straight hours. He's a guy I know I'm going to have a great relationship with for life."

Plumlee's impact extends beyond the football field. As a two-sport athlete, he has garnered a following in Orlando. In April, he showcased his versatility by playing both a baseball game and the UCF spring game on the same day. Recently, Plumlee joined forces with the UCF-focused NIL collective Kingdom NIL to host an "A Day in the Life" camp, where youth can receive coaching in both baseball and football.

This camp provided an opportunity for Plumlee to reflect on his busy day in the spring while also giving kids a chance to interact with UCF athletes. The event was a resounding success, with Plumlee's brand and the collective's sponsors gaining exposure.

Off the field, Plumlee has secured notable endorsement deals with Dove for Men and Craddock Oil Company. He has also joined the digital UCF platform, ChargeOn, which is run by Mercury. These ventures have contributed to Plumlee's strong brand, evident in his impressive following of nearly 200,000 social media followers.

With his talent, charisma, and growing list of accomplishments, John Rhys Plumlee is undoubtedly an athlete to watch. As he continues to excel in both football and baseball, his NIL career and brand will only continue to flourish.


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